The Mobile Strategy Pyramid

Mobile Strategy is placed on a continuum along five main levels from basic Content Delivery to Mobile Empowerment. Introducing the Mobile Strategy Pyramid In this diagram I show the continuum on which your business’s Mobile Strategy  is placed now and in the future. You may be straddling across multiple levels or you are firmly placed […]

You Cannot Escape the Mobile Future

The prediction that “Mobile will Change your Business” might evoke a love-hate feeling to the Mobile Future. You might love it, because you yourself enjoy the convenience of your smartphone but you might also hate the thought of unprecedented change to your business that you have to create. The top trends: Forrester Research has analyzed […]

Do you need a Mobile Strategy?

The question if you need a Mobile Strategy is quite common. So let me start with defining what Mobile Strategy entails – at least in my eyes… Mobile Strategy Defined Mobile Strategy is the manifestation of your Content Strategy in the Mobile Market place. In everyday language this means that Mobile Strategy defines how you […]

Information Management

Information management is key to customer satisfaction A recent experience during a trip to Europe made me think very carefully about customer service and client expectation. I was flying back from Germany via London, UK to Vancouver during a bad weather spell on the East Coast of North America. The trip started out as normal […]