Being an entrepreneur can be challenging, and when you have ideas to execute, projects to manage, deadlines to meet, customers and clients to serve and money to make it can often feel overwhelming. If you can relate, it might be time to start outsourcing certain tasks if you haven’t done so already, and think about […]
In my previous articles I covered demographics and psychographics to narrow your target audience. When defining your ideal client, it is important to go beyond those two areas of audience definition. I call that your pains and gains. Pain points relate to the issues they are trying to resolve and why they are looking for […]
Psychographics are descriptions that help narrow your target audience. They can be effective when used in addition to the demographics I covered in my previous article in this series. While demographics are data that can be easily verified (they either fit the individual or not), psychographics are a bit harder to pin down. Often the […]
Regardless if you are starting out in your business or you are redefining your target audience or you are even switching your niche: it is important to make some decisions about the demographics of your audience. I consider them as the first markers that you put in place that narrow your target audience. You might […]
By: Nick Galov, Head of Content and Community Manager at HostingTribunal.com. Have you ever wondered about what you need to do to become a successful affiliate? You’re not alone. Millions of people have the same question running through their minds. After all affiliate marketing is not only a very profitable but also a low-investment business venture. […]
As a business owner, one of your goals should be to see continual growth. That doesn’t necessarily mean rapid growth and overnight successes all the time, but simply continual progression in some shape or form. It can take a while for your business to take off and for strategies to see results, but on the […]
Much of your business will be guided by your vision, and it’s very important to have a clear idea of why your business exists, its purpose, and what your objectives are. However, sometimes that vision gets distorted and can leave you feeling confused and frustrated with your business. Fortunately, there are a few simple yet […]
Loyalty is something that is essential in business. If you build your business in a sustainable and organic way, over time you’ll develop a highly loyal audience who will repeatedly come back to you and continually invest in your business. They will have a deep level of trust in you and your business, and have […]
Many business owners reach a point when they aren’t sure where to take their business. For some people, it’s that they’ve been running their business for years and they aren’t sure where to go next. For others, it’s that they’re brand new to the game and they aren’t sure the first step to take. And […]
I often hear many small business owners asking the question of, “Does my business need an updated website?” The short and fast answer is YES. Unless you don’t want your business to grow and you don’t want to attract new clients, having a great website is vital for your small business. We live in such […]