When clients talk to me about their Learning Management System (LMS) project, above all, they typically ask three priority questions as part of their LMS Feasibility Study: Is what we want available? How much does it cost? Will we make that money back – i.e. what is the ROI? In this article I will dive […]
When consulting with a company or organization that decides to roll out a new Learning Management System (LMS), I typically encounter many questions. An LMS Needs Assessment is designed to answer the following questions (and many more). Which LMS is right for us? How will we maintain the LMS, so it serves our needs today […]
By Shawn Byrne: Shawn Byrne is the founder and CEO of My Biz Niche, an Arizona-based digital marketing company that has achieved superior results for their clients. Before My Biz Niche, Shawn worked for Venture Capitalists where he built a private portfolio of e-commerce and informational websites that generate revenue through various digital marketing strategies. […]
One of the essential ingredients if you want to achieve more freedom and success in your business is scalability. If you aren’t familiar with the term, it essentially means that your business has the potential to grow and multiply without the need to hugely increase your costs. A good example of a scalable business is […]
By Shawn Byrne: Shawn Byrne is the founder and CEO of My Biz Niche, an Arizona-based digital marketing company that has achieved superior results for their clients. Before My Biz Niche, Shawn worked for Venture Capitalists where he built a private portfolio of e-commerce and informational websites that generate revenue through various digital marketing strategies. […]
Being an entrepreneur can be challenging, and when you have ideas to execute, projects to manage, deadlines to meet, customers and clients to serve and money to make it can often feel overwhelming. If you can relate, it might be time to start outsourcing certain tasks if you haven’t done so already, and think about […]
In my previous articles I covered demographics and psychographics to narrow your target audience. When defining your ideal client, it is important to go beyond those two areas of audience definition. I call that your pains and gains. Pain points relate to the issues they are trying to resolve and why they are looking for […]
Psychographics are descriptions that help narrow your target audience. They can be effective when used in addition to the demographics I covered in my previous article in this series. While demographics are data that can be easily verified (they either fit the individual or not), psychographics are a bit harder to pin down. Often the […]
Regardless if you are starting out in your business or you are redefining your target audience or you are even switching your niche: it is important to make some decisions about the demographics of your audience. I consider them as the first markers that you put in place that narrow your target audience. You might […]
By: Nick Galov, Head of Content and Community Manager at HostingTribunal.com. Have you ever wondered about what you need to do to become a successful affiliate? You’re not alone. Millions of people have the same question running through their minds. After all affiliate marketing is not only a very profitable but also a low-investment business venture. […]