3 Priority Questions for your LMS Feasibility Study
When clients talk to me about their Learning Management System (LMS) project, above all, they typically ask three priority questions as part of their LMS Feasibility Study: Is what we want available? How much does it cost? Will we make that money back – i.e. what is the ROI? In this article I will dive […]
8 Top Priorities For Your LMS Needs Assessment
When consulting with a company or organization that decides to roll out a new Learning Management System (LMS), I typically encounter many questions. An LMS Needs Assessment is designed to answer the following questions (and many more). Which LMS is right for us? How will we maintain the LMS, so it serves our needs today […]
Tips For Building A Scalable Business
One of the essential ingredients if you want to achieve more freedom and success in your business is scalability. If you aren’t familiar with the term, it essentially means that your business has the potential to grow and multiply without the need to hugely increase your costs. A good example of a scalable business is […]
4 Benefits of Hiring An Online Project Manager
Being an entrepreneur can be challenging, and when you have ideas to execute, projects to manage, deadlines to meet, customers and clients to serve and money to make it can often feel overwhelming. If you can relate, it might be time to start outsourcing certain tasks if you haven’t done so already, and think about […]
Target Audiences Have Desires Too
In my previous articles I covered demographics and psychographics to narrow your target audience. When defining your ideal client, it is important to go beyond those two areas of audience definition. I call that your pains and gains. Pain points relate to the issues they are trying to resolve and why they are looking for […]
Get To Know Your Niche With Psychographics
Psychographics are descriptions that help narrow your target audience. They can be effective when used in addition to the demographics I covered in my previous article in this series. While demographics are data that can be easily verified (they either fit the individual or not), psychographics are a bit harder to pin down. Often the […]
Your Niche: Why Demographics Are So Important
Regardless if you are starting out in your business or you are redefining your target audience or you are even switching your niche: it is important to make some decisions about the demographics of your audience. I consider them as the first markers that you put in place that narrow your target audience. You might […]
4 Reasons Why Your Current Business Strategy Isn’t Helping
As a business owner, one of your goals should be to see continual growth. That doesn’t necessarily mean rapid growth and overnight successes all the time, but simply continual progression in some shape or form. It can take a while for your business to take off and for strategies to see results, but on the […]
Tips To Clarify Your Business Vision
Much of your business will be guided by your vision, and it’s very important to have a clear idea of why your business exists, its purpose, and what your objectives are. However, sometimes that vision gets distorted and can leave you feeling confused and frustrated with your business. Fortunately, there are a few simple yet […]
Tips To Build A More Loyal Audience
Loyalty is something that is essential in business. If you build your business in a sustainable and organic way, over time you’ll develop a highly loyal audience who will repeatedly come back to you and continually invest in your business. They will have a deep level of trust in you and your business, and have […]