If you run your own business you’re likely doing everything you can to acquire new clients. It can be difficult getting people through the door, whether you’re an established business or you’re fairly new to the market, so it’s important that you adopt fresh strategies to offer value to your customers. eLearning can play an important role as a lead magnet.
One great way to attract people to your business is through lead magnets. Lead magnets are essentially an incentive that many online businesses offer to their readers in exchange for their contact details or email address, and it’s a great way to generate leads online. Here’s how eLearning is a great lead magnet and how to use it to your advantage.
It’s an effective way to get email opt-ins
Email marketing is highly successful, so having the client’s contact details is very valuable. eLearning is without a doubt one of the best ways to get email opt-ins, as by offering a free online course on your website, you’re providing an incentive for people to sign up with little commitment on their part. However, once you have their email address, you can continue to drip feed them information about your business, products and services right into their inbox which will increase the chance of them converting into a paying client.
It helps you to establish authority
Offering an online course that’s full of useful and valuable information will help you to establish a level of trust and authority with your potential clients. Create eLearning materials on a topic that’s related to your field of expertise, and make this available on your website as a free download to users who sign up using their email address. Establishing a level of trust is the first step to winning a new customer, so sharing useful information is a great way to highlight your knowledge.
It converts users into customers
Converting your online users into a paying customer is ultimately the goal. Educating people with eLearning is one of the best ways to establish trust, solve people’s problems, and essentially take them from a prospect into a customer, or turn an existing customer into a repeat customer. Providing free snippets of great information will allow users to sample your expertise and they’ll be more likely to invest in the product or service that you have to offer if they’ve already experienced it.
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