As a
Professional Advisor, how can you offer your programs to help your online business growth go even further? You’re already providing your clients tailored services as a consultant through various outlets. Getting your intellectual property into a marketable product is the next step in servicing your clients and their organizations. How your courses and programs can support your online business growth further is what we will dive in on today.
Online Business Growth with Intellectual Property
"a work or invention that is the result of creativity, such as a manuscript or a design, to which one has rights and for which one may apply for a patent, copyright, trademark, etc." - Oxford Dictionary
Intellectual property is rightly yours, and yours alone. Your clients can usually only access this with one-on-one interactions. But, with your intellectual property developed into an online program, your one-on-one time can now be marketed even better - and at a higher rate. Perhaps you’re thinking this may damage your current consulting business. But, let's see here how it all works out.
Accessibility
Since you have identified the services you currently offer can now be marketed differently, and at a higher rate, this opens up the door for new clients. And, some of these new clients now have an opportunity to benefit if they were previously unable to afford your services. With an accessible online program, clients with a lower budget are now able to access your intellectual property, while maintaining high-level one-on-one services with your current client base. It’s a win win!
Ultimately, your goal as a Professional Advisor is to help your clients, whoever and wherever they come from, achieve their strategic goals.
Let me give you an example: One of my clients works with her client organizations in researching and implementing systems and processes to achieve their strategic goals. In order to determine if this process is successful, she helps them develop purposeful key performance indicators. Working with her clients is time consuming so that not all potential clients can afford her services or she has the capacity to support them all evenly. This is where blended programs come in as advantageous.
Blended Programs
A blended program where self-directed education crosses paths with instructor-led interaction; creating the best of both worlds when it comes to educating. But, one thing that takes an entirely different approach, and a lot more of your time, is creating a mentorship program. A mentorship program is the
ultimate course for your clients. This is where the Professional Advisor works with, and mentors clients either one-on-one or in small groups over a longer period of time. With these options in mind, we can address now how these next steps really helps online business growth.
Online Business Growth
In particular, Professional Advisors who are a subject matter experts in their niche hold their expertise close to their heart. It is not just a job, but a true passion for them. And, usually they are small business owners who are delivering their services directly to their clients. The hours that they spend with their clients are unfortunately limited. And, in order to grow their business without too much sacrifice one way or the other, they have a few options:
- Serve more clients through online programs
- Increase pricing for consulting and one-on-one services
- Add apps or software solutions
- License their business services
- Franchising
Whatever direction you choose to take; it all starts with offering programs tailored to your current client’s needs! Start with a strategy, then create your course and lastly, get to marketing your program. You can learn all about these three integral steps to online programming in our free White Paper
“How to Create an Online Program ”. And, if you would prefer a one-on-one as well,
get in touch! We are here to help.
