Whether you’re just launching your business or you’ve been running it for a number of years, there’s one question that should always be lingering in the back of your mind – “Who is my ideal client, and how can I serve them?”
As a business owner it’s really important that you know the difference between your target market and niching. Your target market is essentially the people who you want your business to appeal to. Your niche is much more specific and targeted, and it’s the specific people that you’re hoping to serve and attract to your business.
Establishing a niche is important as it helps to give your business purpose and direction, it makes you more unique and ultimately, and it allows you to attract your ideal clients to your business.
If ever we’re struggling to get clients or customers, a voice inside our head will always say, “Perhaps you should be casting a wider net to attract more clients”. However, that can often result in compromising, working with clients that you’re not excited about, losing that specificity in your services and generally less growth within your business.
That’s where niching comes in. Niching allows you to define a focused audience, and from that you can create more specific and tailored programs and services. When you fully understand your ideal audience, you’ll be able to communicate your messages much more clearly, speak to your ideal clients in a more direct way, and clients will have more trust and faith in your services.
Niching helps you to establish yourself as an expert in your field, and it allows you to work with clients that you love and that serve you and your business. While niching can seem daunting at first, as there’s often the fear of closing yourself off to a certain market, it’s actually the opposite and you’ll find that you open yourself up to more opportunities, work, and referrals by positioning yourself as a specialist in that area.
Personally, it took me a long time to understand and really hone in on my niche. However once I gained clarity and true focus I found it helped my business to grow significantly. Having experienced the benefits first hand, I know why establishing a niche is so important, and how having a niche can allow you to set up your business in the most efficient way.
So, if you’re struggling to attract your ideal client, perhaps niching is the next step you should take.
Get in touch with me today to chat more about defining your niche, and take a look at my Crystallize Your Niche program that’s designed to help you identify your ideal audience and work with your dream clients.