Web Design and Color Psychology

By Shawn Byrne: Shawn Byrne is the founder and CEO of My Biz Niche, an Arizona-based digital marketing company that has achieved superior results for their clients. Before My Biz Niche, Shawn worked for Venture Capitalists where he built a private portfolio of e-commerce and informational websites that generate revenue through various digital marketing strategies.

It’s easy to assume that specific colors are used in all kinds of design because the designer likes them. However, designers—web designers included—likely choose the colors they use with a little inspiration from color psychology.

A sub-field of behavioral psychology, color psychology studies how colors affect human behavior. It makes associations between colors and the typical emotions, attitudes, and values that people tend to exhibit at the sight of them.

While some people may disagree with the accuracy of the associations that color psychology makes, it cannot be denied that the web design industry takes those associations to heart.

Red, for instance, is widely in use by designers because of its ability to stir powerful emotions, which isn’t surprising because it has always been regarded as the color of passion. You often see red as the dominant color in ads and other marketing materials for a sale because it’s capable of creating a sense of urgency.

Blue, meanwhile, is linked to trust, stability, intelligence, reliability, and security according to color psychology. It’s a favorite color in the corporate world, used by organizations like Facebook and Samsung, among others.

For websites and marketing materials that aim to project a sense of fun, youthfulness, and optimism, designers use the color yellow to get that point across. Yellow, after all, is the color of sunshine. Orange can do the same thing as well. As a combination of yellow and red, it has the best of both worlds. Its yellow part provides the sunshine, while its red half brings on the passion and sense of urgency.

The above are just some of the examples of the associations color psychology makes. If you want to know more about the other colors and the human behaviors linked to them, just check out the infographic below.

The Psychology of Color on Website Design Infographic

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Petra Mayer