Where Do You Start?
If you’re reading this, you’re likely wondering what to do. Perhaps your business is well-established and you’d like to grow. Or maybe you’ve just opened your doors. Either way, there’s a good chance you feel a bit stuck. What should you focus on? What should you prioritize? How do all the pieces fit together to build a comprehensive business strategy?
Online Strategy Made Easy
Relax—I’m here to help. My goal is to make online marketing effortless. Depending on your needs, I can work within your organization or externally. Together we will formulate a plan and decide upon the right approach. From the initial discovery phase to requirement setting, project planning, and implementation, I will work with you to support you and your team.
Is Digital Consulting right for you?
My digital consulting services may be the right fit if you are a:
- Business executive or entrepreneur and you seek to define your online strategy.
- Marketing or IT leader within the Services industry and you need support in your development team.
- Professional who wishes to outsource online development to focus on your business more effectively.
- Digital strategy consulting services
- Online strategy setting
- Project management for digital development projects
- Training and coaching in digital strategy-related topics
Why Hire an Online Strategy Consultant?
Why outsource when I can do it myself? You’re likely quite busy with everything from sales to fulfilling orders and the general day-to-day duties that come with your position. Do you really have the time to devote to analysis, goal setting, and implementation? Do you have the right team members with the knowledge and skill-set to build your digital strategy? Let me guide you in the right direction.
Won’t this add extra cost to my project?
You know what’s really expensive? Not doing anything! Hire me as your consultant to make the first step in achieving your goals. Effective online strategy is designed to drive business results—it’s best to get it right the first time. Good, effective online strategy will pay for itself 10-fold.
Petra started working with us on a 3 month contract to help with some immediate website development projects. Still with us more than 2 years later Petra has been working on a range of projects in cooperation with Marketing, Sales, Customer Service, Procurement and our Warehousing team. She has lead multiple projects from gathering and documenting requirements to delivery and roll-out. Petra’s involvement has covered website and extranet review and updates, development of a merchandise E-Commerce site, development and delivery of travel agents online training modules and the implementation of a Point-of-Sale/Warehousing solution for our trains and warehouses. Petra’s ability to combine consulting and coaching techniques has been particularly helpful for the variety of projects and teams that she has been involved in.
Grant McKegney, Director IT
Rocky Mountaineer, rockymountaineer.com
After 10 years of procrastinating on creating my own website, I contracted with Petra to not only provide me with a website strategy that would powerfully reflect what I offer as a business, but also a project plan that would work with my other commitments while achieving a realistic launch date.
Petra brings the value added skills of thoroughly understanding the process of developing and implementing a website strategy, plus the relationship and communication skills to harness the experts to deliver results, while always keeping the client ( me!) front and centre.
She is the reason why I have such an effective website which has garnered much positive feedback from my current business clients and new ones, who have now found me on the web. Petra mediated and guided me through the pains that the development process inevitable entails, particularly for a novice like myself without the technical language to communicate my wants with designers and developers.
I highly recommend seeking Petra’s help in building and managing your website strategy so you can launch a completed website that will help your business be even more successful.
Julie Hamilton, Owner
Julie Hamilton & Associates, juliehamilton.com
We worked with Petra Mayer during our re-launch of the website for European built high end window brand Gaulhofer Windows North America in 2012. Petra led the strategy review with us and through her skillful interviewing and analysis she helped us define our website strategy in a way that was actionable. Her strategy document was a briefing document that could be easily implemented by our web development agency. Petra brings great digital knowledge and combines it with her customer centric approach to prepare a strategy that works for us. Since our re-launch we have doubled traffic to our website and we get excellent reviews from our customers and partners alike. We can only recommend Petra for the development or review of any online strategy.
Bernie Grosse, President
LuxusHaus Ltd, gaulhoferwindows.com
During last year Petra has led us through multiple research projects for our website and webstore providing us with actionable recommendations. We love what Petra has done for us. She has pulled us together in a very short time. Our management team members have had different views on things and Petra in her focussed way has helped us through this to set strategies and be clear on our priorities. We are looking forward to working with Petra in the future to implement the strategies and build our business online.
Paul Dhaliwal, General Manager and CFO
Maddies Natural Pet Products, maddiespet.com