Dear Fellow Service Professional,
Does any of this resonate with you?
You're struggling to get clients. So you feel you have to cast as wide a net as possible.
But that means you can't get your message across clearly...like exactly who your ideal clients are...or the specific value you offer.
The result? You compromise. You fill your schedule with poor clients. You put aside doing what you love most. You feel yourself losing interest in the business you used to be so excited about.
And all that erodes your confidence in your ability to speak to, connect with, or attract the specific group you care about most.
You are not alone! We all fall victim to what seems like common sense: that a narrower market means less income, less certainty, and helping less people.
But take it from me and my clients, the exact opposite is true.