A: ​By knowing exactly who your audience is now, you can set up your business in the ​most strategic way.

​That means your ideal client will recognize themselves in your messaging and will be naturally drawn to you.

If you're not clear on your ideal target audience, how do you know what services to provide? ​Wouldn't it be great if your business only attracted the people you love working with? Wouldn't it be so much more desirable if you knew how to have the ideal services in place for them?

If you answered YES, then the sooner you gain the necessary insights from "Crystallize Your Niche", the faster you can shape and experience that kind of business.

A: ​You'd think so. (That's what I thought too!)

But on the contrary, ask any business owner that's gone from having a wide-audience approach to having a well-defined audience, and they tell the same story: a narrow niche means a group of people with a very specific problem...

...and that means you can be laser focused on the value and outcomes you'll create for them...

...which means you can have the type of unique positioning that actually gains new business.

Of course, you first have to determine exactly how to narrow your audience by understanding the different ways of defining your market...which is just part of what "Crystallize Your Niche" helps you do.

Of course you want to serve as many people as possible...but the only reason they'll want your help is if they're convinced that you, in particular, have precisely what they want or need.

​As long as you're trying to speak to everyone, you're really not speaking to anyone in particular.

That means the very people you want to reach and help simply cannot see what you offer as being precisely what they want or need...because there's nothing precise about how you're positioning yourself, your business or your offers.

​That's why you need the help of "Crystallize Your Niche" to narrow you market focus.

A: ​Because the exercises systematically walk you through defining and understanding your audience on a much more intimate level... from narrowing your audience to dealing with multiple audiences in different aspects of your business. 

In "Crystallize Your Niche" I take you through exercises that create clarity - that way you don't have to be vague and unfocused about the services you offer or how to present them.

A: ​You'll know your niche to such depths that it will accelerate you in your business strategy, sales and marketing.

How? Well, just imagine it being impossible for your ideal audience to miss the fact that you're exactly what they're looking for... it's easy to see how you'll likely realize an increase in revenue and joy in your business!

A: ​Is your desire to serve the greatest number of people holding you back from the benefits of narrowing your niche?

Are you afraid you might lose out if you focus your audience too much?

Do you already know you'd be better off with a narrow niche, but just don’t know how to make the change?

When someone asks who your ideal client is, do you hear yourself stumbling over your words while thinking “I have an idea...but can't exactly capture it”?

If you answered YES to any of those questions, then it's time you got crystal clear on your specific target audience.

A: ​I realize we all have different schedules. That's why I created "Crystallize Your Niche" so you have full flexibility while still having a step-by-step approach that's clear and structured.

First, you get instant online access to all the content 24/7/365. From there, you can tailor your progress to what works for you.

Some of my clients have gone through the program in one intensive weekend, while others take several weeks and go through the exercises multiple times.