Your Path To Recognition As A Great Place To Work®

Ingredients Of A Great Workplace

Research has shown, that employees’ experiences of their workplace hinges on one primary ingredient: Trust. 

The Great Place to Work® Trust Model® is used to assess how your employees experience your workplace and how you compare to competitors around the world. 

At times, when many organizations struggle to attract and retain top talent, the success of an organization depends in large on its people. 

Employees trust is an effect of credibility of management, respect from their leaders, fairness in the management practices, pride in their personal impact and camaraderie with colleagues. 

Leaders and managers can influence greatly the level of trust in the organization.

How To Get There:

  1. 1
    Get Surveyed
  2. 2
    Get Certified
  3. 3
    Get on the list


Great Place to Work® annual research represents more than 12 million employees from thousands of organizations in over 50 countries. You can now also benchmark yourself against the Best Workplaces in the world. Learn where your strengths and opportunities lie.

Use the certification to demonstrate that you meet the standards of a Great Workplace and benefit from the global brand. 

Most importantly, learn where you are falling short and build on that knowledge with a customized Action Plan to meet the minimum standards and ultimately join the other Best Workplaces in the niches that are meaningful for you.

Gap Analysis


Certification is the first step to being recognized as a place where employees experience meets that of the best of the best. The process of Survey, Culture Brief and subsequent Certification provides you with many opportunities to leverage the certification to enhance your corporate brand. 

It is the process of developing a healthy culture that will pay back in many ways, such as increased profitability, innovation and national acclaim.

Corporate culture validation

Best Workplace Lists

Once certified as a Great Place to Work®, you can be considered for one of the many Best Workplaces lists, which are defined by various criteria and are a selection of a greater pool of certified ​organizations. Being a Best Workplace demonstrates your strengths as an employer to talents in and outside of the company, investors and customers alike.

Best Workplace Lists

Building a High-Trust Culture

At Petra Mayer & Associates Consulting we support you through three phases of the Certification process:

Preparing you for Certification

We help you identify the best certification package and support you and your team in the process of surveying your employees, which may include pre-launch activities and leadership and team training. Together, we will get you ready for your certification survey.

Understanding the data

We support you and your team to understand and analyze the data you receive from the survey results and define an Action Plan. Our Gap Analysis will provide you with additional insights how you can achieve your vision of demonstrating your status as a Great Place to Work®.

Bringing about culture change

Understanding the results from the data will provide the insights needed to develop a customized action plan. Our experts are here to help you build a High-Trust Culture with change management and learning and development interventions designed for your organization. 

​What We Bring To Your Project

  • ​We can prepare your organization for the ​Trust Index® Survey, guiding you through the most suitable package and the survey roll-out. 
  • ​​​Our Great Place To Work® Accredited Professional can guide you through your Culture Audit, helping you achieve best possible results towards your Best Workplace listing.
  • ​Let us help you develop your Action Plan to get you certified and to build on that certification with continuous improvement. 

Frequently Asked Questions

Q: Why do I need to be certified as a Great Place To Work®?

A: What a great question! ​Certification will be a benefit in ​a competitive environment to ​att​ract the best talent ​for your organization. It will also signal to your existing employees that you are serious about creating a trust-based work environment. This can be helpful to support your employment strategies as well as signal to partners, shareholders and of course also your clients that you are a company they want to do business with. 

Q: What if we already have an employee survey?

​Many organizations have an employee survey in place. ​Yet, many surveys available don't provide you with public recognition or the benchmark that comes with the Great Place To Work® Certification. The benefit of Great Place To Work® Trust Survey® is that you don't only get great data. Once certified you will also receive the global recognition your organization deserves.

Certification opens the path to joining the various feature lists of Best Workplaces or the Best Workplace in Canada.
​Do not worry about continuation either. Great Place To Work® can add your favourite custom survey questions or map your existing survey to the new results through GPTW. 

Q: Our organization has offices around the world. Can we still get certified in Canada?

A: ​Yes. Typically we work with organizations with head-office ​in Canada. However, we can also include your employees in other countries and then provide you with rich data ​by ​the regions you serve. Talk to us about your needs and we will show you how to use the regional reports to your benefits. 

Q: Isn't all this very complicated? How will we resource it?

A: ​It does not have to be complicated. We start with a survey of your employees. Depending on the size of your organization, we may only need to sample your staff and we can still get highly reliable data. After the results are in, we will work with you towards your certification. Maybe you achieve it right away - wouldn't that be amazing! Or maybe there is still a gap. Then we will work you with you to identify the gaps and put an Action Plan in place. 

Let us help you with your Culture Audit for the best opportunities to get certified quickly and move your company on the Best Workplaces Lists. Contact Us for a no-obligation consultation.

Q: What do we need to do to get on the Best Workplaces list?

A: ​First, you need to get certified as a Great Place To Work®. This happens through a successful employee survey and a Culture Brief. 

Once Certified you can apply to be added to the feature Best Workplaces lists.

Complete the Culture Audit to get considered for the Best Workplaces Canada lists. And don't worry. We are here to ​guide you through this process.

Q: Our Executive Team is only interested in the bottom line. How can we make them see the value?

A: ​An organization is only as good as its people. A trust-based environment helps your employees do the best work. In an analysis of 2019 Stock Performance of the Fortune 100 Best Workplaces versus the FTSE Russell 300 index, Best Workplaces provide more than three times the return. And that is consistent over the years. 

Show your Executive Team the data and they will be keen to learn more. Fill in the form below and get in touch so we can chat about your plans to become a certified Great ​Place ​To ​Work®.  

Let’s chat ab​out your Plans to become
Great Place® to Work Certified