Building Communities with Social Media

Social Media remains to be a major part of every Marketing Strategy. In my ongoing efforts to provide different perspectives and learning to you, I seek out Social Media Experts who share their insights and special take on their craft with you. Today’s guest is a specialist in building communities with social media.

In this episode of my Expert Interview Series, Kaare Long of A Cue Creative Consulting shares:

How to build communities online and take them offline with Social Media.

Kaare Long of A Cue Creative Consulting
Kaare Long of A Cue Creative Consulting

With nearly twenty years of experience in marketing, promotions and special events, Kaare Long is an experienced and passionate Marketing/PR Consultant. Through her full service boutique agency, A Cue Creative Consulting, Kaare has served Vancouver’s arts community and entrepreneurial sector since 2003 where she specializes in Public Relations, launching creative, innovative and building engaged, and effective social media communities for small businesses.

What is really special about Kaare’s business is her focus on the arts community. Over the years, Kaare has supported and served in over twenty non-profit and for profit local arts organizations raising over two million dollars in collective funding since 2001.

Kaare sees online communities as an essential step to building relationships that you continue in an off-line environment. I hope you will not only find this interview to be very informative and useful for your own business, but also find it very entertaining – background sounds all including. You’ve gotta listen in to find out what was going on….

To learn more, contact Kaare Long at A Cue Consulting and state your discount code #PetraSpecial for $50 off Social Media Coaching or Consulting Services!

Kaare Long Interview Transcript

Petra: Hello and welcome to my special expert interview. Today I’m here to invite you to listen to Kaare Long. My name is Petra Mayer, Petra Mayer Consulting, Online Strategy Made Easy. Kaare has nearly 20 years of experience in marketing, promotions and special events and is an experienced and passionate marketing and PR consultant.Through her full service boutique agency, A Cue Creative Consulting, Kaare has served Vancouver’s arts community and entrepreneurial sector since 2003 where she specializes in Public Relations, launching creative, innovative and outside of the box online campaigns and building engaged and effective social media campaigns for small businesses.

What is really special about Kaare’s business is her focus on the arts community. Over the years, Kaare has supported and served in over 20 non-profit and for-profit local arts organizations raising over $2 million in collective funding since 2001. That’s quite an achievement. Kaare, tell us, what do you do in your free time?

Kaare: Yeah, free time, what’s that anyway? That’s the nature of being an artist, there never is free time because there is constantly something to create and something to be passionate about, absolutely.I specialize in mostly digital marketing now and I primarily like to help change agents, movement makers and creatively driven individuals. I’m extremely passionate myself about this area because I used to be an artist myself and I guess used to be isn’t a correct way of saying it.

I am an artist but my profession used to be in the creative arts. I was a performing artist, a singer on the stage. Through my lifetime I kind of transitioned more into being more behind the scenes with artists and creative organizations. Eventually my passion turned into being able to help these organizations spread the message because most creativity and most change makers have a message to tell the world.

A lot of them don’t even know they have this message but there is something they need to tell the world, share with the world. I’ve become very passionate about being somebody who helps them spread that word using the power of social media and digital marketing for that so creating momentum for those messages online so they can reach a wider audience.

Petra: So how did you get into this? You said you used to work more professionally as an artist and you were on the stage and then from on the stage to social media, how did you make that leap?
Kaare: Yeah, quite a leap. Well, funny enough when I was younger, yeah I’m going to be ageing myself here but social media didn’t exist and the world was still telephones, pagers I think were just out. That’s when I was heavy into theater and I had done my theater school, Vancouver film scene was pretty good.And then I had my first child and things kind of shifted for me a little bit there, the theater scene and working in the arts can be highly demanding as far as time goes. So I ended up working behind the scenes in arts administration and I found a passion for marketing particularly, marketing and Public Relations.

Working in that field over the years as the internet started to expand and people started to even understand what internet was and using the World Wide Web and websites and all the rest of it. When social media came out it just seemed like such a natural progression for me because I was such a passionate fan of communications.

I mean that’s where performing arts and creativity came from is being able to communicate on multiple levels, so, when social media came on the scene I was thrilled. It was like oh my goodness, this is just extra platforms and extra tools for me to play around with and have fun with.

The transition was very organic, it was very normal and natural for me to just use the world of social media. Different platforms have different personalities so again it was kind of like playing in the world of performing arts being able to say different things to different people and give out different messages. So it was a very interesting transition but happened very naturally indeed.

Petra: You are obviously very passionate about what you do, what you did in the arts, about what your clients do in the arts and then also what you’ve been doing with supporting that with social media. What makes you so passionate about this work?
Kaare: It all comes down to three C’s that I use in my business and it is Creativity, number one which is my original passion that was my love for the theater arts and performing arts and being able to creatively express.Then the second one is connection, being able to connect to people. I’ve always had a drive for that since I was little. Not this surface stuff, you know, hey, how is it going, how’s the weather but really connecting to individuals and learning about them and learning what’s important to them and what their values are.

And then finally community. Community is something that I’ve also been driven very passionately to create around me. In any circumstance in life too whether you are going through hard times or you are celebrating things a sense of community brings us peace, it brings us together, it brings us a sense of home. Using these three C’s as I call them in my business bundles up everything that I’m so passionate about in communications, in people, in creativity.

It makes my work just absolutely all that I want to be doing because it lets me focus on all those three passions that I’ve just had since I was as young as I can remember.

Petra: That’s amazing, so that sounds a little bit like those are kind of your business values?
Kaare: That’s exactly it yeah. I have a saying for my business which is community over competition. Again it uses that word community but it’s more along the lines of working together. (ed:…)And that’s I think where the creativity part of the values of my business come in too. Trying to follow a mold or follow something that somebody has done before can often lead us off course and to be present to stay focused on what’s happening in the moment at all times is one of the strong values of my business as well as the community aspect and not competing, abundance is all around us, it’s everywhere.
Petra: Yeah, how true is that. You still work a lot with the arts community. In your introduction as I said you worked with non-profit and for-profit arts organizations but do you also work with the artist themselves?
Kaare: I have done that in the past. My business itself has naturally transitioned me through artists because that was my community. That’s where I knew the language, knew the people and I knew how to work in that field.But as I’ve been exploring my own business I’ve been naturally kind of moving into larger businesses or solopreneurs or entrepreneurs that have a mission, have something they want to put out into the world. A vision, a dream, they wanted to be change makers and this doesn’t necessarily mean this big huge, massive world domination thing either.

It’s simply people who have passion about what they do. And whenever somebody has passion about what they are doing there is always a message behind it, there is always a why behind it. So for me working with an artist kind of gradually transitioned me into working with entrepreneurs and businesses.

But I was keeping that creativity there as the key point, the key word and creativity exists more than a lot of people think even themselves credit for. Being an entrepreneur takes a heck of a lot of creativity and I don’t know how many of them even actually think about that word in their day to day workings and making it work for them and struggling through it and finding ways to market themselves in a new way or get online and be different and all those things.

Petra: I’m curious, I mean what made you pick social media over let’s say other marketing, let’s say going down a creative design route. You are very specific with regards to social media, how come?
Kaare: I think it’s because it was a new platform and to me being a trailblazer myself I thought this is new. So I can almost create what this means to me and my clients and I can discover how to use it. There were no written rules yet, it was basically this whole new world for people to discover how to use it.It just transfixed me with the numerous ways you could use it and the incredible power of the tools. Once you learn the skills and adapted to how they work best and played with them. There was no finite way to do it and I think for me that’s always the thing, I don’t like doing what everybody else has done over the years.

I kind of like breaking the mold and going how else can we do this, is there another way we can do this instead of doing what’s worked for years, okay that’s great it’s worked. But there is always evolution, I mean generations and generations always have a new way of doing things.

In business and marketing especially I think marketing evolves. With every generation there is a new way of marketing to a demographic and I think social media was just such a new fascinating tool to me, I couldn’t resist. It was just too wonderful a thing for me to stay away from.

Petra: So how do you make it work for your clients and how do they feel about going over something that is totally new and untested and taking some risk in that regard?
Kaare: Well I think you’ve hit the nail on the head that is what I have done. Since it came out, I have researched, I have been online, I’ve worked with all platforms, I’ve discovered, I’ve tried, trial and error, I’ve made mistakes, I’ve stumbled across brilliant strategies that nobody ever really told me about, it was just through trial and error.And because I would spend my time working on that what I can offer my clients is kind of like a demystifying of social media because it can be overwhelming. There is so much out there in social media. When I do coaching with some of myclients I can do a good hour just talking about one platform and we still don’t even get to the meat of what that platform could do for them.

There’s so much information out there. So I make it easy for them to have a strong presence online. So I take out the struggle, I take out the overwhelm, I take out the oh my gosh what I’m going to do, and I make it plausible, I make it something that can fit into their lives.

I make it something that’s, we can do this, we can work with this, because I act as that conduit because I’ve done the work, I’ve played around, I’ve made the mistakes, now I can offer you all the things I’ve learned through my trial and error.

Petra: Yes. Let’s say you have a new client, let’s say it’s a company that is starting out and obviously they always are on budget, and so they should be. So how do you go about coming up with their initial strategy?
Kaare: I always ask a client what they expect to get out of social media first because that always gives me a clue as to how our work together is going to go and what kind of support I can offer them. A lot of people come to me not wanting to do it at all but then sometimes after talking to them they think oh well, I could actually do that.So we first establish where the comfort zone is with social media and what it is they expect from it. If it’s realistic or not, what goals they have set for themselves and whether I can kind of help steer them in another direction. We talk about all that first and then we get to work on a strategy.

This I think is where a lot of businesses stumble with social media is they think they can just use it randomly and just post things randomly and get up in the morning and what am I going to post about today and just pick this. But there is actually a lot of strategy involved in social media to make it meet a goal.

And so right off the bat with my clients we come up with that strategy. I create a calendar timeline with them where we talk about what is your end goal and we work backward. Again it’s like a journey, social media, there is always a story because it is communication and it is connection.

So when you are working to engage and create a community around your business there has to be still that strategy. That’s where the skill is from what I’ve learned about it and I can bring that to my clients and show them this is how you make a strategy out of this, it’s not a random kind of thing.

And that’s also what helps demystify social media because you start to see the pattern. You start to see how the journey works, the communication works in social media.

Petra: Okay. And so then you come up with a strategy and how do you decide or what do you base your recommendation for them on when we are looking at which platforms to use and in which sequence because clearly they can’t do it all at the same time.
Kaare: Exactly. That’s one of the favorite questions that comes to me, it’s a fabulous question because that means there is a basic understanding that social media has different platforms and I like to say it’s all different languages. I mean we are all speaking the same language, our mother tongue but each platform speaks to a language in a very different way.So in the initial exploration with my clients again find out what their goals are, what kind of business they have, what their demographic is. Social media is an extremely vital part of any marketing plan and we start to discover that too as we talk about this.

If they haven’t done their work already as a business as to what their niche market is, what their demographic is, what their goals are we already will have some struggle. So there has to be some kind of vision and design to their marketing already.

So once we discover how their demographic is then we go through the platforms and choose. Usually I like to choose the top three to start off with especially if a client is brand new to social media. If they’ve got existing platforms we kind of review and see if they are okay for them or whether we should switch platforms.

The top three like Twitter, LinkedIn and Facebook are most common but sometimes Facebook won’t speak to a certain demographic like teenagers. I have two girls and they just can’t stand Facebook so if you have a product that’s targeting to that demographic and you want to be seen by young teenage girls Facebook is not going to work for you.

Those are the kind of things we have to sit down and explore and talk about all the platform availability and what will work best, like if you have fashion, then Pinterest is a fabulous platform. So again that takes a number of hours just even sitting down and discovering is this platform going to work for you and help you achieve the goals that you have set for yourself.

Petra: Right. Okay, so that makes a lot of sense to me because I like working from the strategy forward in all my work with my clients as well and I think they all need to be cohesive so I totally get what you are saying, and so then what? So now they’ve picked their platform or platforms and they’ve got a bit of a strategy, what are the next steps then?
Kaare: Well for me I offer two ways you can go. Now, this depends on how much you want to get into it yourself as a business, some people really want to have hands on. Other people just are too terrified they don’t want to go there.So I have the do it for you where once we’ve come up with the plan I start taking off with it, I start actually initiating it, making a post, creating that journey, building up the community, doing all the things in social media that are needed to create that positive engaged online profile.
Petra: You’ve just said a really important word. I know you’ve said it before but I want to now perhaps talk about that a little bit and that is community. I’m a member of a number of online communities and some of them are fabulous, some of them are not as good but it’s obviously always as good as the members of the community make it.What are your thoughts around utilizing social media to create a community and if somebody felt that that was important to their service what’s your biggest advice for them to consider?
Kaare: Well first and foremost that’s usually the number one thing I do work for with businesses is to create a community around their business and again there may be misunderstandings about, does it have to be a networking community, I’m a part of these other communities.But I think again it’s about creating a community within your business which means there is engagement, there are conversations, there is people behind the words and this is where again social media often fails for businesses because they don’t use it as a communication tool.

And wherever there is communication, wherever there is connection there is bound to be community. Once again those C’s come into play, because you cannot have an active, engaged community that is helping each other, supporting each other and especially in business, referring each other.

You can have marketing agents out there for you when you have a community because they know what you do and they are out there supporting you and if something comes up they are like hey I know somebody who can help you with that.

So social media and online platforms is exactly the same as real life but you are taking it online, you are creating again that engaged active community. So you always need to be focusing on the people behind those words, not selling, not over-promoting, not pushing your product.

It’s more about wanting to know the people who have followed you, wanting to know the people who have liked you, engaging with what they do, promoting them. That’s often a misconception with social media too is that people get on there and promote, promote, promote, promote.

That’s the number one mistake to make with social media, do not promote. In fact the rule of thumb with me is 90% giving and promoting others and only 10% promoting yourself.

Petra: Okay. And that’s an interesting one because you see that quite a bit. Like I do a lot of posts to my social media where let’s say interviews like this one, I’m promoting back the interviews and the person who I’ve interviewed and make it available to my community and who’s following me and who’s liked my page.Sometimes it’s really hard to actually track what’s happens with that. It doesn’t necessarily move into an engagement conversation but it could just as well be that people are listening to the interview, they have their takeaway, they go on with their merry lives and they incorporate what they’ve learned but they don’t necessarily feel that they need to comment on things. What are your thoughts on that?
Kaare: Yeah, it’s funny, I just had this conversation with somebody the other day and she was talking about how she’s a stalker. She is on social media but never comments and I said oh there are actually a lot of people who are like that. And again never forget that when you are using your social media that a good percentage you are going to see are going to be active.It’s the same as in social life, you are going to go out there, there are going to be people who are going to be right in your face, hey, how is the weather like, very gregarious, open, extroverted people. But then there are levels of that, some people take some time to come up to you and say hello and a lot of the time they are just observing you.

They want to know if this is a person they want to engage with or have a relationship with? The same thing online, do they want to have business with this person? So that’s why again it’s so important to have that engagement constantly going on because you don’t know how many people are actually watching you doing what you do, interviews.

If you say for instance you as an example, you are promoting other businesses by having these interviews, you are giving them the bandwidth, you are sharing it on your social media sites. If somebody is watching you, they are going to see this, they are going to see this care and compassion for their businesses.

They are going to automatically think okay well this person actually does care about my business. It’s going to be communicating a lot more than you even know. Again with social media, the ROI is not a straight line, you have this one thing to A to B and you are going to see the results.

Social media is more online networking. You network because there is an idea behind building that relationship with people in your business or colleagues. That’s what you do with networking.

Online it’s the same thing, you are building that community so when newcomers come or when people are watching you for two months without engaging, they can see you. They understand what you are about, what your values are about, you are making that clear and that makes them trust you.

Petra: Yeah. I think you are hitting on something really valuable here that social media isn’t true media in a sense of what we were used to when we were thinking media equals advertisement space. Comparing it to your networking activities I think is super powerful to determine what social media is.It is networking while you are sitting at home or in the sofa or in the office on your computer and it can be extremely powerful. I’ve really built a network of people I communicate with regularly who I may have never seen in my life, who live God knows where on the universe.

It’s building relationships with people like that who then could be a great promoter of my services or could be ultimately even a client and you just don’t know where it’s going.

But there is also fascinating communities and relationships out there where it doesn’t have to be somebody right here in your home turf. And that’s the amazing thing about social media, being able to connect with people around the world.

Kaare: Exactly, yeah that’s the incredible power of it. I mean the goal with social media with me is always to remember to use it as a tool so that it starts online and if you can, take it offline. For me I only say that to keep my clients focused on the fact that social media is social.Like you said, it’s not the traditional media platform, we are not advertising, we are not pushing products on people’s throats. It’s not a blitz oh kind of buy this, buy this, buy this, it’s social, it’s all about building the relationships, the ROI the sales all that come naturally if you are building those positive relationships.

So working on the relationship, not the sale and that’s the prime thing with social media and like you said, you can do this worldwide, there are no limits, there is no ceiling.

Petra: Yeah, and so, I mean it’s an interesting philosophical discussion almost like how does social media support and on the other hand also hinder communication between people these days?
Kaare: I have to bring up one of a campaign that I created based on this very issue because in Vancouver there is been a lot of hubbub about being an anti-social city and people are just stuck on their phones. There is a lot of talk about how social media has caused issues in this generation with communication.Nobody talks, everybody is stuck on their phones, everybody is just off on their own world and we are a bunch of zombies. There has been a lot of discussion around that. To top that off Vancouver has been accused of being very standoffish, anyway, just very cold and distant.

And I created a campaign that actually started online and it was called “Say Hi to a Stranger”. My goal with this project was to start the campaign online to show the power of what online media does, social media, get the buzz going, create the momentum, create the movement, create the change, create the ripple and it just blew up.

People loved the concept of it and of course it was online so they felt very safe about it. But then the challenge I posed to all those people that engaged with us and worked with us online was to now we are going to take it offline. This is the one thing you need to remember, is that social media is a tool once again I’ll say it.

And I think the hindering of communication is because the lack of understanding of how to use social media effectively. It doesn’t hinder, it can actually make it better, it can bring so much more into a connection and a communication, you said again, worldwide.

The Say Hi to a Stranger Project is already spread to places like Toronto, Victoria, just because they have to just simply go online and they can read about it. And then the challenge again is okay so how do we take this communication tool and make it work in real life and the thing we do next and so this whole project became—the media jumped on it.

Vancouver just really loved the concept of it and there is other organizations doing very similar things in Vancouver and it was just such a prime example to me of how social media is misunderstood a lot in that way.

And I think it’s just a matter of education and that again has come back to my passion in getting the message out to how social media can be used in a very positive way and not take away from communication and not have people hide behind it and encourage them to reach out even further than they could before.

Petra: Yeah, and particularly I think for the businesses that I predominantly work with people who really want to make an impact in the world, who are very communication based businesses. It’s always to see, how can you use your social media to engage with your clients, with other players in your field? I don’t even want to say competitors because ultimately we are not competitors we are potential collaborators.
Kaare: That’s right.
Petra: And how can you start the communication on social media and then bring it into a let’s hop on the phone and have a conversation, real conversation if you are not in the same city let’s meet for coffee and see where you can take it. There is so much more out there.
Kaare: That’s right. Well in fact our relationship started that way. I think we knew about each other because we are in the same networking community.
Petra: That’s right yeah.
Kaare: And then you reached out to me through Facebook, that was the initial reach out. Most of us now in business are accustomed with that, we are completely okay with it, it’s good etiquette, we are all happy with that.But then you did the brilliant thing is you moved it then into a phone conversation so the levels kept moving. And how long would it have taken us to actually meet in person if we hadn’t had that social media as that initial tool and connect and say hey I’d like to connect at some point.
Petra: Yeah. Yesterday was a typical example as well. I went to an event that was hosted by somebody I know here in Vancouver but it had a guest speaker from Calgary who I do know from one of my other communities but he’s in Calgary. I see him perhaps once a year and we are not very familiar with each other.But I walked up to him at the end of the event and he says I do know you and I say oh yeah we know each other from the Joint Venture Insider Circle. He says oh yeah, and I said well, and I’m interested in this and this and how do I find out more about it and he says well, I think we are friends on Facebook aren’t we? I’ll send you a link.
Kaare: Exactly.
Petra: Same thing today I was connected with somebody today, an email introduction. She responded to me and she said well we are already friends on Facebook, and it’s just because you become part of a bigger online community that has people from around the world I mean I have more than 2000 friends on Facebook.Clearly, I don’t know all of them personally. Those are friends who I’m connected with through other people. They are often business connections but they could also be personal connections and often they are both. I think that’s really where our time that we are here is so powerful that we have these multiple platforms that we can choose to connect with others.

There is a fallback here because I find okay I’m getting emails, I’m getting phone calls, I’m getting Twitter messages, I’m getting Facebook messages, I’m getting LinkedIn messages, I’m getting Pinterest re-pins and it can be overwhelming.

So how do you get out of that overwhelm? How do you keep it manageable and let it not suck you down into the rabbit hole where you suddenly realize you’ve just spent three hours on a computer and ultimately you haven’t really accomplished anything and you also haven’t picked up the phone and spoken to anybody?

Kaare: Yes. That is the primary danger and especially being a professional in that field I’ve wandered down that rabbit hole many times. Again it comes back to strategy and anyone who is working in business as an entrepreneur or running a business has probably been through the training and the understanding of there are times when you work on your business and times when you work in your business.I find I have to do this with myself quite a bit is to, allot a period of time during the day, start and end when you’ve allotted that time and be very disciplined with it because social media is one of those things that can suck you into that world.

I even posted a few days ago and I felt I was being a bit of a trailblazer even in this moment which felt right to me. I went away and was disconnected from social media for eight full days and being a professional in social media that’s a big statement to make.

Petra: Oh yeah.
Kaare: I have clients that I’m working with and it’s like okay I’m taking a risk here but I had something to say about it. What I needed to say is that you cannot be your best in any situation if you are inundated, overwhelmed and can’t take a breath and it doesn’t matter what it is.Social media has the power to be amazing, but it also has the power to take over. So again with anything in life there is always that balance and I think human beings we struggle with it, with everything that is in our lives, any kind of temptation that there is out there.

There is always a need to be disciplined and maintain that balance. Being away for eight days, I panicked the first three days oh my God everything is going to fall apart, the world’s going to end I’m going to come back and it’s going to–. And what I realized when I came back was that I grounded, I was centred and nothing changed.

Everything is the same, people kept going on, talking about stuff and I don’t even think half of them even missed I was gone. It was a very, very big eye-opener for me to absolutely even scheduling breaks just to make sure that you are not getting sucked into that world.

Take a breather, step back into it because again we always have to remember it’s a tool, it’s a tool, it’s a tool. It shouldn’t be taking over your life in any way just like anything. Even with food anything in our lives that takes over and becomes an addiction or dependence in any level is not healthy.

So I think with social media the same thing, it has the danger, the potential to be addicting and I think a lot of social media professionals are addicted. I’m going to stand up and say that because I do think they are. I think in the world they can be so overwhelming, it’s very important to remember as a professional is take a step back every once in a while.

Because I want to make you more effective in your message because you will be clear and you won’t be constantly taking off these tangents and sending out mixed messages to your followers and to your community because you are always posting this cat video or this dog video and you are all over the place.

Like what is your message, do you have a message and that’s why when you step back and take some time away you can again, zero in on that and be very clear about what it is you want to say to everybody.

Petra: Yes. And also be brave and allow yourself what I call a gap, I mean you cannot be on 10 different social media networks and do them all good. Just decide that you are not on some of them. Decide which ones you are on and ignore the rest of it because there are so many things to do out there.Unless you’ve got unlimited funds and you can outsource it all to Kaare and we will have Kaare’s contact here she will be pleased if you do that. But if you do want to have a good business strategy then choose which networks you want to be on, which platforms you want to be on and how much time you are allowing yourself to spend there.

The strategy as Kaare was so rightly saying to have a clear strategy and to not mix everything together I think that makes social media so much more rewarding and powerful. It’s not part of this is partially in my personal life and partially in my business life it’s either that or the other.

Kaare: Yes. Funny, my biggest tip for social media actually involves two tips and they are in conflict with each other. The first one is be consistent. That’s a very important tip with social media and the second one is be authentic. Authentically if your consistency is draining you and overwhelming you that’s when you take that step back and you find somebody, you hire somebody or you use so many platforms and software out there that you can actually schedule posts for the time being.But those are the top ones for me and there is reasons for it. Consistency keeps you a game player, authenticity makes you real and that again comes back to what social media is about, social, people want to connect with people. So if you come back after eight days and even just confess like I did and say I’ve been gone and there is a reason for it and you have that human element.

People will even be closer and want to talk more to you even though you’ve been away for eight days but you’ve maintained your profile online. So it’s funny how those two conflict with each other but it’s very possible to keep them balanced, it’s the yin-yang of life.

Petra: Yeah, perfect. I think that explains it very well. So how can we learn more about what you do, what you offer and how can they get in touch with you if they want to find out more about your services and perhaps set up a strategy plan with your support so that they can narrow down the hours they are spending on social media into something that is more manageable, less overwhelming and much more targeted?
Kaare: There are two really fantastic ways to get in touch with me. I do offer a free one-hour initial consult and that’s where we do all that exploration as to what they need; are they needing consulting or they need me to do it for them or are they needing more of a coaching relationship where I just teach them how social media works and what they need to do.You can call me directly, 604 434 3347 or visit my website which is If they use a little hash tag and hey if you want to know what hash tags are all about you can call me too. “#petraspecial” from this interview I will take off $50 off any coaching or consulting work that we do together if you mention “#petraspecial”.
Petra: Okay great, well I will certainly put that under the video so that people have your website under the video and also the hash tag for the special offer. They can get in touch with you and I really appreciate your time today on a Saturday. (ed:….)Well, thank you so much Kaare for your time and for your insights. I think that was very, very useful because we often think too much about one specific platform and not too much about how it all fits together.

And so I really like that and I also really liked how you talked about using social media as a tool and as a way to build a community and as a way to start online but then move offline because that’s where the real relationships are happening.

Kaare: Exactly and thank you so much for being one of those star entrepreneurs and promoting others and you’ve got the concept of what makes social media and communities work brilliantly because in your work you are bringing others into it and you are creating that community. Thank you for having me today and taking time off your Saturday.
Petra: Well thank you so much and thank you for those kind words. I love my interviews I am always fascinated by what I hear and what I learn. Even if we are prepping it a little bit there is always so many interesting things coming out of the interview itself and it’s always fun to do. So I appreciate you taking the time and being available for it.
Kaare: Thank you, thank you very much Petra.
Petra: Okay, bye bye everybody.

About the author 

Petra Mayer